About Me.

Alexandra is a creative and data-driven social media professional with hands-on experience supporting leading sports brands including Major League Baseball, The IRONMAN Group, and TRI GRIT. She has proven ability to craft and execute digital content strategies across Instagram, YouTube, LinkedIn, Threads, and more—driving engagement and community growth through compelling copy, video editing, and analytics. Passionate about sports and storytelling, with a deep understanding of endurance sports culture and athlete-centered content.

 

Skilled in tools like Sprinklr, Meta Business Suite, and Adobe Creative Suite, with a strong eye for design and a strategic mindset. Thrives in fast-paced, collaborative environments and excels at using data insights to optimize performance and fuel audience connection. She is currently pursuing a Master’s in Sport Management at the University of San Francisco, with a long-term vision of amplifying athlete voices and growing brand loyalty through digital innovation.